How Hot Can You Make It?

SpicyPress Web Publishing

  • Do-it-Yourself DIY
  • Done-For-You DFY
  • Do-It-For-Others DFO

Content Marketing &
Business Development Platform(s)

Tools, Strategies, and Services to Influence the Sales Cycle and
Improve E-A-T  (Expertise, Authority, Trust)

SpicyPress

SpicyPress Networks

Get New and Existing Content Seen In More Places

Establish Brand Awareness & Relevant Authority

Attract and Engage With People
Give Search Engines What They're Looking For

Create, Syndicate, and Connect Content with Brands,
Citations, Websites, Authorship Profiles, Apps, and Social Media

Use The Power of the Crowd

Digital Marketing Solutions

Web Publishing Community Networks

Consumers Doing Research

Discover something new and interesting, or research the products, services, and companies you're already familiar with. Find links to social media and read real reviews. Make contact quickly and easily.

Businesses Doing Marketing

Help people and search engines understand more about you and your offers. Diversify marketing efforts and get more results. Use efficient & affordable tools and services. Speed up the Sales Cycle.

Many Different Platforms Focus on Different Business Niches

Inform Users, Educate Audiences, or Bring Awareness to a Cause or Company

No Charge to Join and Get Member-Only Access to Valuable Features. Upgrade for More Options.

Content Marketing That Connects

SEO Your Brand Across the Web, Improve Conversions,
and Maximize Customer Value

Content + Social + Advertising + Engagement + Data + Analytics

Digital Marketing CooperativeSpicyPress is a collection of premium hosted tools. These work together to attract and engage with both potential and existing customers while building authority and trust.

Content MarketingB2B and B2C platforms focus on specific markets and offer many channels to create, syndicate, and connect quality content.

Because "certainty" and "relevancy" are massive trust factors for both people and search engines, we make it so that content can be integrated between social media, blogs, progressive web apps, reviews, profiles, maps, and directory citations; and associate it with brand/author identity and activity (to stay fresh & relevant).

This gives you plenty to 'talk about' with your various audiences and something that search engines crawl and index regularly.

See Platform Site List

Read Why Authorship Is Important

Explore Ways to Influence the Sales Cycle

Cooperative Digital MarketingWeb publishing networks are intended for use by everyone from DIY mom and pop operators to agencies supporting small to medium sized businesses.

Small organizations can take advantage of the same techniques used by big companies. Shared resources means that you can get more results while also lowering costs.

Visit the network platform appropriate for your business niche, sign up for a free membership and take advantage of many valuable features, then just upgrade for more options.

SpicyPress Web Publishing

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 

Simple Tasks or Complex Strategies

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 
Bring Together Content and Identity

SpicyPress platforms are designed to improve E.A.T. Expertise, Authority, and Trust.

Each separate market-focused site has sections with different features.

"Set and forget", or make it part of the daily grind. Affordable, versatile and flexible - use a few tools, or fully manage marketing and CRM Customer Relationship Management.

Automate and outsource. Extend your reach and get more from your existing content.


MembershipMemberships

Valuable member profiles connect Activity and Content to Your Branded Social Media, Citations, and Websites.

Membership is Free and premium upgrades provide access to an impressive war chest of effective tools.


News TopicsTopic Articles

Member submitted "solution" content including news, tips and advice articles, and updates.

Great approach for established and emerging brands and content creators. [note this is about building authorship credibility, it's not an anonymous spammy PBN]


Business DirectoryDirectory

Business citations with a difference. Listings feature detailed information about brands, companies, and organizations. Dynamic updated feeds from social media & other content sources keep Google coming back to see what's new.

Much more than just an online business card.


Job BoardJob Board

Post or apply for jobs.

A great way to gain trust and authority, and to generate engagement. In-house, outsourced, permanent, or temporary. Fulfill your staffing requirements, or land that next career move or shorterm gig.

 


Events CalendarEvents Calendar

Read or post upcoming events including webinars. Google loves to index events and follows links.

Very good for building trust, authority, and expertise while making more people aware of what's going on with your organization and industry.

 


Website HostingWebsite Hosting

Full-featured websites for emerging brands and industry bloggers. Ideal for content and relationship marketing.

WordPress, templates, and page builders make things quick, easy, and exportable. Create targeted lead generation landing pages and/or supercharge your blogging.

Managed hosting with unmatched value with built-in SEO and access to high-quality collection of premium themes and plugins. Find out more details about Marketing Websites


MarketplaceProducts & Services Marketplace

Don't miss-out on latest deals.

 


PartnersPartners

Generous referral rewards earn affiliate income and we encourage participation by 3rd-party independent freelancers and agencies.

Read more about Partners

SpicyPress Local Search Checklist

Engage with existing and prospective customers throughout the Sales Cycle of Discovery, Research, & Commitment

SpicyPress Google Friendly Marketing

  • Do-it-Yourself DIY
  • Done-For-You DFY
  • Do-It-For-Others DFO

SpicyPress Website Hosting

SpicyPress Website Hosting

"Dollar-a-Day" Managed and Hosted Premium Websites Available

Authority Requires CONTENT and ACTIVITY Connected to Your Brand

Become More Popular With BOTH People and Search Engines

What Does Your Target Customer "Sales Cycle" Look Like?

How do they discover you?

How do they research about you?

What factors influence their purchase?

Are you getting the right information, seen at the right time and place, by people interested in it?

SpicyPress ticks the box on things that make it easier to influence the sales cycle.

SpicyPress

  • Keep in Contact with Customers & Partners
  • Provide Useful Product & Brand Information
  • Understand What People Care About
  • Maximize Customer Lifetime Value
  • Display Meaningful Trust Factors
  • Distribute Your Messages Widely
  • Get Found and Convert Customers
  • Use Data to Increase Credibility and Relevancy
  • Generate Mentions Seen In Search Results

 

  • Affordable, Effective, and Efficient
  • Create New Content & Use It On Multiple Places
  • Leverage Existing Content and Get More Out of It
  • Automate and Outsource
  • Establish Trust & Authority
  • Use Multiple Channels Quickly & Easily
  • Crowdsource and Cooperate
  • Manage Behavior Flow to Order
  • Partners & Referral Rewards

SpicyPress Resources

What's Your Marketing Recipe?

How do you make it easier for people (and search engines) to find what they're looking for and to buy from you?

There is more than one way to reach marketing goals using SpicyPress networks.

As you dig into available tools and resources you'll probably find the solution that works well for your situation.

Options range from simply having a member profile that connects identity to content; or a dynamically updated citation directory listing featuring content from social media and blogs (that attracts googlebot crawling & indexing); or maybe solution article authorship that shows relevant activity linked to your profile(s); or Events and Job Listings that invoke business authenticity; or a quality landing page for social and advertising campaigns; or all the way to a professional full-featured optimized & managed website that syndicates content to multiple social and Web2.0 properties and has trust factors, newsletter, list building & lead generation management capabilities.

We suggest creating content on a website/blog and then syndicating to social media, and then referencing that content in dynamic updated directory listings - all tied to brand/author. Tell people and search engines how you're solving problems.

  • Do-it-Yourself DIY   
  • Done-For-You DFY   
  • Do-It-For-Others DFO 

Boost Your Brand with Content and Data Relationships

Effective and Affordable Best Practices

When it comes to building Authority and Expertise, you shouldn't try to fake it. But there are techniques to speed things up.

Authentic Trust Factors: Display social media posts and real reviews from Facebook, Google, Yelp, AirBnB, and Tripadvisor on your own website or directory listing instead of sending potential customer away to get distracted on social media.

Brand AuthorityGoogle Friendly Marketing: When it comes to showing up in search results one thing that is often overlooked is the need to not just promote a business, but to also establish the authority of content creators; i.e. "author rank" or "authorship".

Google publishes a 168-page guide for it's quality rating team (10,000+ people that evaluate search results). The guide refers to the importance of expertise, authority, and trust (E-A-T) 150 times and says to judge the writers and not just the websites.

Google

Eric Schmidt, Google CEO

Google Looks for Solution Content: The better we are at telling Google what things are about, the more often they'll keep checking to see what's new, and what kind of solution it offers... questions it answers, or problems it solves.

Mentions Matter: Success relies upon customer confidence. What do people see when they search for your brand name?  It pays dividends in conversions and search results to invest time and effort in content marketing distributed across multiple channels.

Local Advantage: Small businesses and organizations with established local authority should do better in search results than large conglomerate brands. However, it takes work.

Mobile-First Indexing: Tied closely to location-based results, and good user experience is the trend toward the "mobile web" in search results. This area is changing rapidly and worth attention.

Crowd MarketingCrowd Marketing: Crowd sourcing and cooperative digital marketing using shared resources is the ideal approach to get more results while saving money.

Channel Diversity: Use automation to leverage content across multiple outlets to reach more people.

Relevancy: Dozens of platforms means that you can closely associate your brand and authorship to specific niche markets and target audiences.

Use Open Source: Generous GPL Licensing pioneered by WordPress allows sharing resources to reduce costs. Other popular hosted website solutions also make it very easy to setup a website. Wordpress GPLBut proprietary licensing makes adding features, and/or simply trying to export content or designs impossible or very expensive.

With SpicyPress, it's yours, not ours. Export your data, settings, and designs. A massive trove of addons makes expanding scope and scale of what you're doing very practical.

Data Data Data: Have you ever said: "I know my customers better than anyone!". But what about the customers you're not getting?  If you're not looking at the analytics of what's going on with your web properties, you're missing out on opportunities.

Tech Makes a Difference: Properly coded systems are important. There is a lot of hidden stuff going on that impacts how successful content marketing ends up being. This includes speed for UX (user experience); structured data schema (search engines); mobile optimized formats; analytics; and security.

Content Marketing That Connects

Content MarketingDisclaimer: SpicyPress isn't magic. You can't just click a button and all your troubles are solved. It is a collection of dozens of hosted tools that work with your social media, websites, and other accounts including Google and Bing.

Support and documentation is provided, however there isn't really a step-by-step explanation; it all depends upon your goals and skillset.

Building authority starts by creating a free membership profile on the platform sites that fit your business model. Help is available.

Figuring Out Your Options Can Be Like Drinking From A Firehose

What to Do & How to Do It: Because there are simply too many choices, it's worth taking some time and writing out details about your goals; starting with your target audience(s) and what's the best way to communicate with them and manage the "flow to order".

Cooperative Digital MarketingPlease Contact Us for advice and recommendations. We'll help find ways to balance the Time, Money, and Effort it takes to become more successful online.