Sending a relevant message about your product or service at the right time directly improves results and drives demand. By creating great content, you can create more sales leads, drive website traffic, promote brand, and educate customers and prospects. To ensure you get the most out of your content marketing efforts, follow these six rules:

1. It is not promotional promotional materials will neither excite nor inspire, both critical com­ponents of content marketing.

2.It is relevant generic materials that are not highly relevant to a reader will not result in increased success. When writing content you must make sure it will be useful to the reader, regardless of whether it supports your company message.

3.It closes a gap content marketing should answer a business question or problem. An added benefit of this useful information is its ability to be used in lead nurturing.

4.It is written well poorly written thought leader­ship may not only provide poor results, but may also hurt the company’s reputation. Take time to ensure content is presented in a thoughtful man­ner and is free of errors.

5.It is relevant to your company if the content you create does not support business objectives in any way, it is a waste of resources to produce. Keep business goals in mind when creating content.

6.It gives proof since you write to support a business goal, your content may seem biased. Make sure that content you create gives proof either through quotes and testimonials or through actual metrics and statistic